SOFTROCK is about what is seen and what remains hidden. SOFTROCK is a small independent family project that brings about a new sense of reality by playing with organic shapes, their natural appearance and their form. By recreating and reimagining solid minerals, João Parrinha explores the power of materiality to express a paradox of emotions about what we see and feel. Inspired by the organic forms of nature and the feeling of comfort we can experience when we are surrounded by it, João’s multidisciplinary skills and surrealistic sensibilities allow him to change perceptions and transform the space which these objects inhabit.

SOFTROCK / ソフトロック

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